I’ve worked across a number of campaigns for Silentnight over the years, each with a slightly different creative approach.

The first focused on a more playful aesthetic, using a single room set styled in three different colour palettes to highlight the features of the rolled mattress collection.

The second involved designing hotel-inspired spaces for a more corporate campaign, taking cues from considered commercial interiors to create something clean, elevated and widely appealing.

Finally, for a Silentnight x John Lewis campaign, the brief shifted again — with the challenge of showcasing multiple products within one space, requiring a more flexible, layered approach to styling while keeping everything cohesive on camera.

Across all three, it was about adapting the styling to suit the brief while maintaining a consistent, considered look and feel.