I have collaborated with Mamas & Papas across multiple campaigns over several years, crafting content that not only showcased the brand’s high-quality products but also evoked emotion and relatability.

I designed and styled lived-in, authentic spaces that resonated with modern parents, blending style with a natural, unforced feel on camera. Working closely with talent became a key part of these shoots — creating environments where people felt comfortable and at ease, and understanding how to be respectful of that in order to capture genuine, believable moments.

Working with babies and young families brings its own pace and unpredictability, so a big part of the role was staying flexible, keeping things moving and making sure the environment supported those natural moments as they happened. A rewarding partnership, this work brought both joy and valuable learning experiences along the way.