I worked alongside Art Director Kirsty Saxon to create this fun, quirky TV commercial for Primula Cheese, celebrating the brand's 100th anniversary.

Supporting with set design, prop sourcing and set dressing, I helped bring the playful creative vision to life within a tight budget and turnaround. Sourcing proved particularly challenging, requiring plenty of creative thinking and more than a few trips to charity shops and second-hand suppliers to find characterful pieces without compromising the look of the set.

It was a great example of how resourcefulness can go a long way. By being clever with both the set design and sourcing, we were able to create a vibrant, personality-filled world that felt far bigger than the budget allowed, and we were delighted with how the final commercial came together on screen.