I led art direction, set design, and prop styling for this lifestyle-driven social campaign, crafting engaging, story-driven sets that elevated the brand’s visual identity. I successfully translated the client’s vision into aspirational yet relatable home environments, which contributed to increased brand engagement. Alongside the styling, the day involved constantly reworking the location spaces — moving furniture, resetting layouts and keeping everything flowing between shots. It became a big part of making the shoot work, while still keeping each setup feeling considered and consistent on camera.