Benzac
Social Film Assets & Stills
Prop Master / Set Dresser
Production: IMA Global
DOP: Chris Wrench
Photography: Sophie Traynor
I was so pleased to be asked back to work on another Benzac campaign. This time there were two core sets, each re-propped multiple times to work seamlessly across different talent. The brief focused on using colour and lighting within the rooms to subtly echo the product packaging, creating strong brand cohesion that really sticks. I loved creating these bold, playful Gen-Z bedrooms — spaces full of personality that feel authentic, expressive and real. Sourcing props in the brand colours proved tricky, so my team and I got creative — spray painting items and even commissioning a custom headboard.
Benzac
Social Film Assets & Stills
Art Director / Set Designer / Buyer / Set Dresser
Production: IMA Global
DOP: Chris Wrench
Photography: Sophie Traynor
I had so much fun translating the creative direction into authentic, multi-market social videos and stills with bold, relatable sets that resonated with Gen Z, showcasing real-life acne solutions. With multiple setups and a fast-paced shoot, a big part of the role was keeping everything feeling consistent while still letting each space feel natural and lived-in. It was about making it all work on the day — keeping things moving, adapting where needed, and making sure the final images felt effortless rather than over-styled. Prop sourcing included contributions from local charities, artists, and businesses, along with bespoke artwork and accessories created by fellow creatives.
